Chinese companies’ corporate social responsibility in the eyes of local communities in Kenya: A public diplomacy approach
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Abstract
This paper examines the role of Chinese companies’ corporate social responsibility (CSR) initiatives to assess their impacts and effectiveness in enhancing China’s public diplomacy in Kenya. It finds that Chinese companies in Kenya have become essential stakeholders in China’s public diplomacy. They actively engage in CSR activities to project a more favourable image and a better perception of China. The article argues that after years of extensive outreach through CSR, Chinese companies enjoy support from relatively large sections of local communities, and projects are being implemented with little resistance.
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References
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